While browsing through free postcard templates, it’s easy to get overwhelmed by all the options. You’ll find designs that are sleek and simple to those that are loud and exciting. Choosing the right design for your marketing efforts is not always an easy task, but it’s a very important one if your want your campaign to be successful. Here are a few tips to keep in mind so that you choose a design that’s not just professional looking, but effective as well.
1. Size Matters
Yes, you guessed it, bigger is better. The larger the postcard size you decide to go with, the more people you will likely reach. There is nothing like a jumbo sized postcard to grab someone’s attention as they are flipping through their mail, and make them take a second glance.
But besides for it’s attention-catching effects, a large postcard will allow you more space to get your message across. The flip side of this is that if you do decide to go with a smaller sized card, you will need to be even more concise than usual, as too many words will appear to long and squished for anyone to want to bother reading them.
2. Less is More
If bigger is better when it comes to the size, the opposite is true when it comes to choosing from marketing postcard templates. You want to have a striking image that catches the attention and invites a second look, but at the same time you need to resist the temptation to go overboard with the design.
Even a large postcard is too small to be cluttered, be it with extra words, or too many images. You’ll want to keep it to some clean, crisp images, or use a powerful photo instead. Limit the words on the front to a carefully selected few, that invite the recipient to turn over the card and read the rest.
3. What’s the Occasion?
Of course, a good design really depends on why you’re sending out cards in the first place. For example, if you are announcing your engagement, wedding, or another affair, most Save the Date postcard templates are right on track. A photo of the two of you coupled with the words “Save the Date…” and the date are all that’s needed on the front of the card. On the back, you can write a personal message with the details, and it’s a perfect informal invitation that can be kept on the fridge till the big day rolls around.
If you are sending out these cards for your business, then you might want to have something more industry specific. You can find blank postcard templates for just about every field, from construction to beauty. These cards can be great to announce the opening of your business or a big sale, or just to touch base with customers who you haven’t worked with in a while.
Keep these tips in mind, and you’ll have a much easier time navigating the big bad world of direct mail postcard templates. Don’t lose sight of your goals, and you’ll be able to click past all the designs which aren’t quite what you need, and find the one that will achieve the goal you have in mind.