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USPS postcard size regulations

When it comes to ordering postcards for your business, size matters.  With a large variety of standard postcard sizes for mailing, plus custom dimensions, determining which postcard size is right for you is a matter of considering both your budget, and what you’re aiming to accomplish with this mailing.

4″x6″ – This is the standard postcard size USPS will mail at postcard rates.  Ordering any larger sizes means that you will be charged at regular letter rates.  Since these are the smallest standard postcards that you can order from a printing company, you will not only pay less for shipping, but for the actual cards themselves.

5″x7″ – This is the second most popular size, after 4×6 postcards.  Whether you need to get in some more text or you just want something that is less likely to be overlooked in the daily mail, this is a great option.

4″x9″ – This option will cost you about the same amount as a 5×7.  The main difference is that it is a different shape, being a shorter, wider rectangle, rather than a typical but larger postcard.  These cards are known as “Rack Cards”, “RIP Cards”, and “Push Cards”.  They are very versatile and are great for marketing.  They can also be set up in a display instead of just being mailed out.

5″x8″ and up – These postcards come in a wide range of sizes, including 5.5″x8.5″, 6.8″x7.5″, 6″x11″, and 8.5″x11″.  One thing that they all have in common is that they are sure to get their recipient’s attention!  Depending on the response you are trying to get or the amount of information you need to convey, a jumbo postcard size might be just the thing you are looking for.  Since more paper is used for these, they will obviously cost more, but discounts are available, especially when you buy in bulk.

postcard sizeWhen you are ordering with marketing in mind, there is no reason that you need to stick to the typical postcard size.  Large cards can be extremely effective in eliciting the response you are looking for.  Postcards can be used for a wide variety of purposes in a business, from just letting your client’s know you are thinking about them, to reminding patients about annual check ups, to announcing a sale, special event, or even to encourage people to come visit your website.

In the event that you are just working on building brand or company recognition, sticking to the official direct mail postcard size with a 4″x6″ is a budget-friendly and often effective option.  If you are trying to see which size will elicit the best response for the least money, then consider doing some split testing to see which one works best for you and your customers.

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